


Outdoor display

Sign posted on the edge of a water hazard at a golf course. Golfers that hit their ball into the water can flip the number on the sign to join their peers in putting a comedic twist on the frustration of losing their ball.
Graphis New Talent 2025, Silver/Honorable Mention Published, Ads of the World 2024 Client: Kirkland Signature Golf Balls Insight: Expensive golf balls are upsetting to lose. Big Idea: Wasting time searching for a lost golf ball is ridiculous.